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McDonald’s – Surprise Alarm

To make mornings better we invented the world’s best alarm clock.

McDonald’s Surprise Alarm is a smartphone app that replaces your phone’s in-built alarm clock. It rewards people with McDonald’s breakfast offers every time they hit their app alarm in the morning.

Waking up to great results from day one.

When launched in Singapore and Taiwan it became the #1 free iPhone app within 8 hours. So far 160 million surprises have been delivered. 19% of Singapore’s entire population and 12.6% of Taiwan’s smartphone users downloaded the app. The Surprise Alarm App also picked up a Gold Effie Award.

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| WINNER 2015 - Multi-Market - Products & Services