IF CARLSBERG DID VALENTINE’S…

Finally, a Valentine’s gift for men.

INSIGHT:

Valentine’s Day, a day for men?

It’s not often men get excited by the arrival of Valentine’s Day, an overtly feminine event filled with flowers, chocolates and a romantic dinner – it’s like a hark back to an outdated, comically gender stereotyped age – one that leaves men around the country in the position of uninspired, forced gift bearers. Consequently, women are left with the impossibly difficult task of trying to treat their man with a Valentine’s gift that truly says, ‘I love you’, without showering them in roses.

IDEA:

The Carlsberg Beer Bouquet

With men in dire need of a Valentine’s treat, we created something to really get their hearts going. Introducing the Carlsberg Beer Bouquet. A handcrafted bouquet arranged with warming smells of hops and barley, along with six refreshing Carlsberg’s – available for delivery in time for the special day.

RESULTS

“You are the hops to my barley.”

Launched on Facebook and Twitter, a competition ran to win the bouquets. The love then blossomed and brewed across social, reaching over 1.5 million people, with thousands entering the competition.