Closer insights, closer connections and closer collaboration create better and more effective work. It’s this commitment to getting closer that makes our clients go further.
We get closer by…
We’re renowned for nurturing influential client-agency partnerships that deliver long-term brand growth. By collaborating freely, not just amongst ourselves but with our clients too, we form stronger relationships. 30 years working with McDonald’s is pretty good proof of that.
We set up teams around our clients, winning the Marketing Agencies Association (MAA) ‘Best Agency Collaboration’ award in 2016 and 2017.
We’ll ask the questions that give us deeper up-to-date insights, getting us ever closer to knowing audiences. It’s curiosity with a purpose. Turning data into insight and insight into action. We use our own proprietary set of tools, drawn from and tested against the billions of consumer engagements we generate for our clients every year.
Great brand experiences are fuelled by ambitious, original thinking. Delivered across channels they spark participation, change behaviours and create true cultural impact. Like our social Newsroom for Carlsberg. One of the most awarded initiatives in the world in the last two years.
We’re creative problem solvers that ensure the seemingly impossible becomes possible. So, if we suggest some cutting-edge tech, a new way to use social media or an ingenious new product idea, our clients don’t run a mile.
We do this at both huge scale – producing over 1.5 billion toys for the McDonald’s Happy Meal – and at agile speed – prototyping our Red Bull Shout/Out platform and McDonald’s Roald Dahl app within a matter of hours.
Each of the millions of experiences we create between people and brands generates data. We use this wisely. To provide clear strategic direction, make better decisions and get results.
Evident in our latest Monopoly campaign, in which we used historical data to deliver the highest guest count in 43 years of McDonald’s trading in the UK.