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Product

How we bring ideas to life.

Creativity is thinking new things. Innovation is doing new things. We have teams of product designers and engineers working across three continents. They bring to market 1.5 billion products, premiums and pieces of merchandise every year. It’s why we can say that innovative product design and manufacture is something we do, every day.

Delivering the goods, time and time again.

Design. Development. Prototyping. Quality & Safety. Production. Logistics. All at a huge scale. Because we do it every day, there’s no challenge too complicated for us to realise. No ambition too big to deploy. So, if we think it, we can build it.

Thanks to clients like McDonald’s Happy Meal and Cereal Partners Worldwide, we have built up a huge production infrastructure. In fact, if we were a toy company, we would be the biggest in the world.