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Licensing

How licensing and partnerships can be more than just a badging exercise.

Passion and knowledge can be a rather powerful pairing. We are experts in global partner negotiations, activation strategies and toolkits. And the one thing we know is that if you treat a licensed property as a magic bullet to buy fame or relevancy, it will do OK. But we like to set our standards higher than just OK. We single-mindedly see licensing and partnerships as the beginning, not the end of the story.

Brand-buiding versus badging.

Through our vast network of contacts we can recommend the best partnerships and leverage each opportunity in the best way. Then we cleverly bring together strategic thinking and specialist consumer insights to transform licensed properties. This allows us to deliver the chance for brands to create experiences beyond the expected. Experiences that are not just entertaining, but also immersive and relevant.

How can we be so sure? Every year we work with over 60 licensor partners to deliver 400 activations. These stretch across 100 markets globally. It’s given us an unrivalled operational knowledge of what really works. It also can’t hurt that we truly love doing it.