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Our Xmas campaign has ended - thanks for using your instafeed to feed families!

We all look forward to the festive season as a time to share good food and good times with our loved ones. But with millions affected by food poverty across the world, many will miss out on the experience we often take for granted. We wanted to do something about it. So instead of a traditional card, this year, we’re doing something different with #tmsinstafeed.

How does it work?

As part of the campaign, every time you repost an image of one of our dishes with the hashtag #tmsinstafeed, we’ll donate the cost of a festive meal to foodbanks near to our agencies in London, Chicago and Hong Kong. It’s our hope that with your help, we can make sure vulnerable local families can feel full of festive cheer too. Terms apply.

Trigger a donation

It’s easy to get involved and show your support. Watch this video to find out how to trigger a donation and go to @tmsagency on Instagram to get started.

Help yourself

From turkey and all the trimmings to crackers and cranberry sauce, we know it’s the little extras that help make festive meals feel extra special. We’ve put on a mouth-watering spread of images at @tmsagency. Enjoy a little taste of what’s on offer below and head to Instagram to start reposting.

Help yourself to as many dishes – and donations – as you like!


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Turkey & trimmings

Pinch a pic of our pigs in blankets (or five) and repost on Instagram to trigger a donation.

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Golden roasties

Crisp, fluffy and better than your mum makes. Maybe. Repost our roasties on Instagram to trigger a donation.

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Christmas pud

Repost our pud on Instagram to trigger a donation and have a little lie down afterwards.

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Yule log

Say Joyeux Noël to your followers and repost this French classic on Instagram to trigger a donation.

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Celebration cake

Nothing says ‘let’s party’ or triggers a donation like reposting this Celebration cake on Instagram does.

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Sweet sufganiyah

It’s not a Happy Hanukkah without a repost or two of these sweet treats on Instagram.

Our chosen charities

With your reposts, you’re helping three foodbanks close to our agencies and our hearts in London, Chicago and Hong Kong. They each work tirelessly throughout the year to offer meals and hope to families who need it. With this campaign, we’re donating funds to support their efforts during the holidays and beyond. There’s always more that can be done though, so if you wish to make a donation of your own, you can be sure it will be welcome and much appreciated.


FoodCycle is based in communities throughout the UK and aims to help people who are at risk of food poverty and social isolation. They offer a weekly three-course communal meal, served in a warm, dignified and welcoming environment. Learn more about what they do here.

Greater Chicago Food Depository

The Greater Chicago Food Depository is Chicago’s foodbank. They provide food for hungry people while striving to end hunger in their community. Programs include pantries, soup kitchens, shelters and responses for children, older adults and veterans. Learn more about what they do here.

Feeding Hong Kong

Feeding Hong Kong bridges the gap between food waste and food poverty, redistributing surplus food from where it is plentiful to where it is most in need. So far, they’ve delivered food to over 70 charities in the area and supported 3,200,000 meals. Learn more about what they do here.


A big thank you to our little helpers

Many people gave their time and expertise for free to help make #tmsinstafeed happen. We couldn’t have done it without their knowledge, passion or support. So, in addition to the talented and dedicated team involved here at The Marketing Store, another big thank you goes to…

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Sarah Jane Legget

Our amazing food photographer.

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Kathy Man

Our brilliant food stylist.

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Leanne Bunyan

Our fabulous shoot assistant.

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Biggs Represents

Our wonderful producers.

See what’s cooking

When it comes to the #tmsinstafeed table, it’s a case of the more the merrier! Keep tabs on how we’re doing by searching the hashtag. The more posts you make, the more people we can help. So, come on, let’s get that table groaning!