Brexit: How brands voted ‘in’ or ‘out’ with the EU referendum


Should we stay or should we go?

The past few weeks have seen various European relations come under strain, and not only due to the Euro 2016 tournament. Lately, more and more newspapers and public figures have been declaring their stance on the EU referendum. With the debate being one of the closest that British nationals have ever been called to partake in, a number of brands and artists have also decided to engage with the referendum, stating their opinions or leveraging the campaign as a poignant marketing opportunity for their products. We’ve highlighted a few of the branded campaigns from Brexit that caught our eye.

London restaurant chain, The Diner, introduced two limited edition burgers to their American style menu. The ‘Le Dave’ and ‘Sir Boris’ comprised of ingredients that celebrated either all things continental or that are distinctly British. The food-lead political campaign has been tracked via a Twitter poll, which customers were encouraged to vote in.


the diner


In a distinctly diplomatic move, Square Pie created a Mediterranean themed pie as a counterpart to their traditional British one, while the Blues Kitchen highlighted their apparent desire for Britain to remain within the EU with The Clash burger – a mix of all the greatest European ingredients such as brie, chorizo, red Leicester cheese and sauerkraut.

Herman ze German took a more humorous approach with Ze Big Brexit Dog, just about ze wurst deal ever – half the size, double the price! The best part about the bratwurst experts’ campaign is that every time a hot dog is ordered at any of the Herman ze German locations, this lovely rendition of Boris Johnson singing ‘Ode to Joy’ is blasted from the microphone for all customers to enjoy.



Tech-based brands also got a piece of the Brexit action. Uber reminded their customer about registering to vote through dedicated notifications, while Tinder tested the EU knowledge of its users with a short, swipable quiz.




Pub chain, JD Wetherspoon, has printed 200,000 beer mats bearing a ‘hard-hitting message’ arguing for the UK to leave the EU, according to the company’s boss. The message draws attention to issues of governance at the International Monetary Fund, and asks voters to consider why we should trust the views of its managing director, Christine Lagarde, who has voiced her support for the remain camp.




Finally, ‘Brexit and Chill’ is a new take on the referendum for both sides of the campaign. A pro-EU group started and Instagram account which uses modern cultural references to paint a picture for younger voters on why they should choose to remain in ways that they can relate to. ‘Brexit and Chill’ have used references to Rihanna, Drake, Game of Thrones and Justin Bieber along with catchphrases and poems to encourage voters. In opposition, the LEAVE.EU group published a tweet to suggest that staying in the EU could put strain on internet streaming with a ‘movie tax’. There call to action, ‘Time to Brexit and chill’ tapped into the common modern reference that appeals to the younger generation on a topic that is likely to help shape their opinion.


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